ALPHA x PROTOTYPES Logo Hoodie

The ALPHA x PROTOTYPES Logo Hoodie delivers pure function and precise expression, fusing the DNA of Alpha Industries with the progressive design approach of Paris-based fashion label Prototypes. Made from 80% cotton and 20% polyester and constructed with durable brushed fleece, it offers a balanced mix of warmth, resilience, and comfort. With a weight of 330 g/m², this hoodie hits exactly the right level for everyday wear. The kangaroo pocket ensures quick access and reinforces the functional build, while the adjustable drawcord hood allows for a customized fit. Embossed eyelets on the drawcord provide clean routing and highlight the hoodie’s meticulous construction. Ribbed cuffs and hem keep the fit secure and the shape intact. Visually, the design is direct and uncompromising, with a bold Alpha logo screen print on the chest. The PROTOTYPES neck label and PROTOTYPES patch on the hood clearly mark the collaboration and anchor the hoodie within this joint concept. The deliberately cut-off RBF loop label at the hem introduces a raw, stripped-back accent that breaks with expectations. Every detail follows a clear system—nothing is superfluous, everything has a purpose. This hoodie stands for dependable materials, straightforward design, and a concept that reinterprets familiar codes. Built tough, functional, and ready for action, it moves with you through the city and gives you exactly what you need—no compromises. Instead of producing new garments, Prototypes is committed to upcycling and reuse. The Second Life line repurposes surplus fabrics and existing pieces, promoting a conscious, sustainable attitude toward how fashion is made and worn. True to its name, Prototypes creates one-of-a-kind items that amplify individual expression and offer an alternative to mass-produced, standardized lookalikes. No two pieces are the same—and that’s exactly the point.